SoundCloud Spotlights Nyege Nyege Collective on SCENES: EAST AFRICAN UNDERGROUND, Series Featuring Artists Taking the Scene Global

As a global platform for connectivity, collaboration and community, SoundCloud plays a unique role in spotlighting next-gen music landscapes. In “SCENES: East African Underground” and on “Music for the Eagles”, discover the thriving artist communities who find each other IRL, via the Nyege Nyege collective and on SoundCloud who are forging their own path and alternative sounds out of Uganda, Kenya and Tanzania.

“‘SCENES’ and compilations like ‘Music for the Eagles’ are focused on driving global music discovery around the trailblazing communities of artists and passionate music fans who are propelling mainstream music trends of tomorrow,” said Leon Sherman, Director of Editorial, SoundCloud. “From first spotlighting the genre-bending scene, Digicore, to PC Music and Hyperpop, which have swept popular music this year, we are excited to now amplify the future-facing sounds of the East African underground movement and the incredibly influential Nyege Nyege Collective.”

“Nyege Nyege and SoundCloud share a love for underground music and community building,” says Derek Debru, co-founder of Nyege Nyege. “’Music for the Eagles’ is both music that engages audiences into new sonic territories and also an opportunity for many emerging artists to get a formidable spotlight to further their career and engage with global audiences.”

“SCENES: East African Underground” tells the story of a group of innovative artists building a creative community and sharing it on a global scale, powered by future-forward music pushing the boundaries of hip-hop, experimental electronics, dance, and sounds from throughout the
region. The video features commentary from these artists and others creating diverse, multi-faceted sounds across the scene, including: Vibrant, bass-heavy trailblazer Kampire; Genre-bending, globally celebrated DJ Slikback; Respected, razor sharp MC Aunty Rayzor; sonic sound producer KMRU; Kampala-based label, collective, and Nyege Nyege Festival co-founder Derek Debru; and, US-based artist and advocate for the movement Suzi Analogue.

“My exposure to the underground electronic music scene in Kampala is when I really started to be free,” Slickback says in the episode, and adds, “It’s unbound in the way artists express themselves and respond to sounds.”

About “SCENES”
Rising communities and culture-shifting collectives form and grow on SoundCloud and continue to drive what’s next in music — from SoundCloud’s early days as the home to the hottest DJs and artists to giving birth to brand-new sounds and genres (like SoundCloud rap). SoundCloud’s original series “SCENES” explores the unique elements of these collectives and movements — how they are shaped by a sense of community versus by their sounds or genre, the artists gaining traction are younger than ever and more DIY, and the 3-minute song is no longer standard.

About Nyege Nyege
Nyege Nyege formed as a club night in Kampala with the aim to create a space where homegrown, East African DJs, musicians and artists could take risks playing a wide range of sounds in a safe and supportive environment; a place where like-minded people could hang out and enjoy music, share ideas and become friends.

Find the scenes episode here.

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