Content Creators Imo Unusual, Christine Nampeera & Viana Indi Front BM Publications’ ‘Give to Gain’ Campaign

The "multiplication effect" of empowering women

Before the month draws to a close, let’s shine a spotlight on BM Publications’ ‘Give to Gain’ editorial, one of the standout campaigns released to celebrate Women’s Month. For this feature, BM Publications brought together three of the most powerful voices on the internet: content creator Imo Unusual, lifestyle influencer Christine Nampeera, and media personality Viana Indi. Curated by renowned publicist and BM Publications founder Brian Muhumuza Bishanga (popularly known as Bryan Morel), the campaign seeks to foster a spirit of collaboration by leveraging digital influence.

The campaign aligns with the global 2026 theme, which emphasizes the “multiplication effect” of empowering women. When individuals, organizations, and communities give generously, opportunities and support for women increase. Giving is not a subtraction; it is intentional multiplication. When women thrive, we all rise.

The selection of Imoo, Christine Nampeera, and Vian Indi signals a strategic shift in how corporate and humanitarian messages are delivered to younger audiences. By leveraging the combined reach of these creators, BM Publications is moving beyond traditional PR to create a “living editorial” that emphasizes the power of giving back to the community that fuels their stardom.

The selection of this trio reflects the growing dominance of the “creator economy” in shaping public discourse. “We are moving into an era where influence must be backed by impact. By bringing together Imoo, Christine, and Viana, we are demonstrating that the next generation of female leaders is not just about the ‘buzz,’ but about creating a roadmap for those who follow,” Brian shared in a statement.