This Astonishing Collection by MUNKUS Dubbed ‘Isiskhathi’ Is the Epitome of South African Contemporary Fashion

Isikhathi is a personal journey of self-discovery

MUNKUS Presents: Isiskhathi

According to the Creative Director:

Isikhathi is a collection of creative ambition and joy. Children have not found habits and that gives them the ability to truly be inquisitive. I have been longing to push myself creatively and tap into that child-like wonder. The collection is fun, while also having a deeper meaning that invites the viewer to explore their own memories and identity.

Isikhathi is a personal journey of self-discovery inspired by Marshall McLuhan’s “the medium is the message.” In it they describe how the loss of identity drives people to nostalgia. As a reflection on the power of nostalgia, the brand undertakes a childhood curiosity and wonder questioning McLuhan’s hypothesis.

Through the power of clothing, this story is about looking back to our childhood self. Simultaneously, this is your childhood self-looking towards you. Both come together to share this reflection. There are lessons from both perspectives that they have taught us as a brand and that we hope you can feel too.

In this campaign, we wanted to showcase this feeling and got to collaborate with @dickeranddane to make this vision come to life in our Campaign. It was a magical experience, and we are so excited to share more of our story through their eyes. Take a look:

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Credits:
Executive Producer: Ulindelwe Ratsibe @ulindelwe_
Creative Directors: Dicker and Dane @dickeranddane
Photographer: Armand Dicker @armanddicker represented by @oneleague_agency
Stylist: Anthony Hinrichsen @antdane represented by @oneleague_agency
Videographer: Olivia Mortimer @mortimer_olivia represented by @lampostcreative
Hair and Makeup Artist: Orli Oh @orlioh
Photography Assistant: Pierre van Vuuren @pierretography
Stylist Assistant: Whitney Nyokong @whitney_ny
Muse: Lebu Ndlovu @Lebuhang_ndlovu represented by @bossmodelsjhb and Phe phe!
Jewlery in collaboration with @gasm.studios
Shoes by @europaart
Shot at @sunshinecojozi