South African Brand Wanda Lephoto’s FW ’22 Collection Is An Ode To The Everyday Ordinary Person

Inspired by ‘commoners’, office cleaners, clerks, factory workers and general laborers Wanda Lephoto’s FW ‘22 collection seeks to show a more glamorous side to an everyday person’s style sense

The collection titled  ‘GAZE’ is a reflection of the everyday ordinary sais the brand as it unveiled the fall collection with trench coats, tailored suits and trousers, jeans and t-shirts this collection is a must have winter wardrobe essential for all fashionistas.

The brand had this to say about the collection:

A look and discovery of self, informed by the idea of being ‘watched’. The question being; “what happens when the ride is no longer a means to an end but rather an end in itself?”

What does it mean to make clothing in South Africa today?

The question, without a doubt, generates a reflection on the status of artistic practice in a country that most people around the world GAZE at, mostly with documentary ideas of the height of historic struggle or, the contrary landscape showing both the depictions of trauma and/or beauty.

The country awash in new clothing. These clothes are not just the ones that have flooded all corners of the globe from cellphones and digital cameras by ordinary clothing-makers. Rather, what we have here is a new economy of clothing produced with the status of art in mind. With variety, complexity and the sheer number of new practitioners – from across every social, cultural, political and economic demographic – it could be argued that the GAZE of this place is the most compelling anywhere in the world today.

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Photography: @hanrohavenga