Mirinda ups Miss Uganda sponsorship to Shs 40m

The search for the 2015 Miss Uganda was launched yesterday (22nd May, 2015) at the Kampala Serena Hotel with Crown Beverages Limited under its Mirinda brand increasing its sponsorship by more than Shs 10 million from Shs 30m (2014) to Shs 40 million.

The search kicks off on 30th May with a tour to the north with the crowning ceremony set for 10th July at the Kampala Serena Hotel. This year’s contest, just like the 2014 pageant, will run under an agricultural and entrepreneurship theme targeting the youth.

Mr Timothy Luzinda, the Mirinda brand manager said at the evening launch: “Like we promised last year, we are sponsoring the 2015 Miss Uganda  to a tune of Shs. 40 million to make it a memorable one, one that benefits the standards of Mirinda. We believe the investment is worthy because Miss Uganda has such a long and memorable history. Our strategic objective is thus, to elevate the Miss Uganda pageant to new heights.

“Mirinda is a very exciting and versatile brand that allows everyone to free their fun side. The brand’s attributes; spontaneity, provocativeness, boldness, playfulness, among others are brought to life through its rich array of flavours; pineapple, green, apple, orange and fruity. These qualities are consistent with the core attributes of Miss Uganda,” Luzinda added.

Mirinda also sponsors the Mirinda Miss Teen project, whose fourth season was launched last month and will run until early September.
Ms Brenda Nanyonjo of Kezzi Entertainmet , the Miss Uganda franchise holder, said in Uganda, Beauty with a purpose is gaining momentum with community services, and projects like the Education Fund, the fight against teenage pregnancy and early marriages, the fight against HIV/AIDS and now the promotion of agriculture among the youth.

“Miss Uganda has grown from strength to strength over the years with a starting audience of 800 in 2011 to 8,000 in 2014, inclusive of the regional searches. The 2014 contest was such a success in every aspect. The quality of girls and their ability to exhibit intelligence was amazing. We are grateful that Mirinda has once again sponsored the pageant. Part of the proceedings from the Miss Uganda pageant will go to the Miss Uganda Foundation to purchase land to set up a demonstration farm,” Nanyonjo said.

“The 5th annual Miss Uganda search campaign is to celebrate all the beauty Uganda has to offer. We are celebrating five years since we took on the franchise and are planning a massive grand finale that will make jaws drop,” she added.

The reigning Miss Uganda is Leah Kalanguka.

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