In this episode, we sit down with Salim Fidah, the creative force behind Fidah Clothing, to talk about his journey into fashion. He shares how he started his brand during the COVID lockdown, the moment he was told his designs weren’t “Ugandan enough,” and how that pushed him to find his true niche. Fidah opens up about dressing some of Kampala’s most stylish men like Abryanz, navigating the Ugandan fashion scene, and the often unspoken divide between stylists and designers. Plus, he reveals his dream of turning Fidah Clothing—and Ugandan fashion—into a global household name.
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