Ahumuza Brian aka Abryanz is the man that has become a household name because of his fine touch to fashion and style. Making a decade of fashion excellence this year, the continental fashion icon has launched new campaign and and clothing, Abryanz Clothing with When No Is Watching campaign, one that has been received with enthusiasm.
The Abryanz brand has been one that is driven by the aspiration to lead a new way for a proudly Ugandan heritage that is here to take a stance and be a voice for the spirit of African youth and general state of mind in forward thinking that will see us contributing to the global community in the creative and fashion industry at large.
The rebirth of the brand’s look and feel enhances the apparel space that the brand wishes to reach and is led by the concept of “merchandise drops”. This will use themes of inclusion and diversity of community in both an ergonomic and socially inclined mandate. Rather than just a fast fashion brand with no message, this new found proposition will inspire patriotism of its identity and honest representation of its sense of belonging.
As a result the practice of this aesthetic will push forward the envelope of inevitability of what happens when like mined strangers feel completely connected to the world, their surroundings and feeding off energy from each other. All this documented through the lens of an unmonitored CCTV camera as though it had a human sensibility in feeling without judgement but pure appreciation for doing what fashion does every time… capture time and space to inspire!
Giving a true sense of rigid life in fast paced life of youth and feeling of being nostalgically young at heart. Natural awkwardness of the abnormally joyful youth who cultivate everything alternative and truly influence a shift in culture at every point of advancement.
Offering styles in staple essentials ranging from unisex tracksuits, branded t-shirts showing off the new brand logos, caps, underwear for both male and female and high-end fashion eyewear.
Pre orders are on and are being taken at abryanz.com
Credits:
Creative direction: @applctn_frm
Photography and art direction: @ken_khutso Styling and set design by @sir.abner
Models: @iam_conniemore @kubie_rakgwahla @king_zharare @realkingsleyjames
Casting: @applctn_frm
Production: Undefned Dimensions
satisfashionug@gmail.com
