CEO for Woolworths Holdings Limited, Ian Moir, has announced a partnership with Grammy Award-winning musician, Pharrell Williams. The collaboration is the first of its kind for a South African retailer, and will see the superstar and the business align their values to make a difference in the lives of people, and the planet.
Williams takes on the role of Style Director in a ground-breaking collaboration across a series of sustainability-focused projects. “Pharrell is a global icon for social cohesion, advancement through education and environmental awareness. We hope Pharrell will help us make sustainability cool for the next generation of South Africans and help us create a better future for our children, our country and our planet,” said Moir.
The Woolworths Good Business Journey commitment to ethical trade, sustainable farming and production methods, and social responsibility is the driving force behind the partnership between Williams and Woolies. The call-to-action for the collaboration is “Are you with us?” and it asks customers to pledge their allegiance and support for Woolies GBJ.
There are four ways for customers to show support. MySchool will be calling on customers to help raise R100 million for schools in need across South Africa through swiping their MySchool MyVillage MyPlanet cards. Bionic Yarn, a company that creates fabric out of recycled plastic waste will create a range of limited edition, sustainable t-shirts. School singing groups are invited to practice their songs to win the once-in-a-lifetime opportunity to perform live alongside Pharrell. Members also stand the chance to win a ticket to an exclusive, one-night-only private Pharrell Williams concert.
Go to www.woolworths.co.za/areyouwithus for more information.
Source: Elle South Africa
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