What Do You Do When Your Content Goes Viral | Rhoda Musiima | Originaires | SatisfashionUG TV 2

This week on Originaires, we’re joined by digital marketing strategist Rhoda Musiima as we dive into the new waves shaping modern marketing. She breaks down how Gen Z has completely redefined the landscape — from their mindset and content style to the platforms and trends shifting the way brands communicate. Rhoda explores why this generation demands authenticity, speed, and bold storytelling, and how their influence is reshaping marketing at every level. We also discuss how today’s business founders have become influencers themselves, why companies must adapt to speak to the modern consumer, and the strategies brands need to stay relevant in 2025 and beyond. If you’re a marketer, creator, entrepreneur, or business owner, this episode is packed with insights you need to understand the future of digital marketing.