Wakanda Forever! Michael B. Jordan Fronts Coach’s Spring 2019 Men’s Campaign

Have you had lunch yet?

Coach kicked off 2019 by releasing its debut campaign starring “Black Panther” actor Michael B. Jordan, whom the label named as its first-ever global male ambassador last fall. Inspired by a “backstage” look at a faded carnival, the images shot by Craig McDean depict Jordan on a vintage car dressed in key pieces from the brand’s Spring 2019 menswear line.

“I’m proud to be the face of Coach men’s,” said Jordan. “I’ve been a fan of Coach for a long time and truly respect their inclusive and optimistic values. I’m honored to be a part of Stuart’s vision and creative process.”

For the campaign Jordan can be seen sporting a color-block shearling jacket, a blue leather moto and a patchwork leather MA-1. Also featured in the editorial are new Coach hero bags, including the Signature Rivington Backpack, the Rivington Belt Bag and the Metropolitan Carryall, in addition to the brand’s latest fragrances for men.