Ugandan Star Aketch Joy Winnie Lands a BMW Global Advertising Campaign

Watch as the former Literature teacher takes the BMW Vision M NEXT concept car out for a ride!

Believe it or not, great things are happening for Aketch Joy Winnie. The Ugandan model is the star of BMW’s latest ad campaign for their new
Vision M NEXT concept car. As with all car ads, the former Literature teacher took the stunning vehicle for a ride.

According to a release, with the new concept car, BMW is revealing its take on how driving pleasure might look in future for those who enjoy taking the wheel themselves. It offers a foretaste of the BMW M brand’s electrified future by placing the focus on the actively engaged driver. BMW said intelligent technologies on board provide comprehensive yet carefully targeted assistance to turn them into the ultimate driver.

Watch the campaign film below