Tremaine Emory Named is Supreme’s New Creative Director

Tremaine Emory was named the new creative director of American clothing and skateboarding brand Supreme. Tremaine Emory, known as the founder of Denim Tears, will be working alongside the Supreme team and its founder, James Jebbia.

According to Complex, Emory has been outspoken about the dismissiveness often at play within fashion, including those that can exist under the guise of classifying something as “streetwear.” In an interview with the New York Times this month, Emory elaborated on this facet of the medium.

“Calling someone a ‘streetwear designer’ is a way to dismiss them,” Emory said at the time. “It’s a means of control.”

The news was revealed by Business of Fashion.

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