This Unique AW ’23 Collection by South African Designer Thebe Magugu is Inspired by Mythical Creatures & Folklore

Budding South African Designer Thebe Magugu is surely a fashion force to be reckoned with, for his latest Autumn/Winter ’23 collection dubbed ‘Folklorics’, the talented designer uses visually appealing color combos, prints and silhouettes to deliver a one of kind collection that is inspired by fantasy creatures and myths.

According to a statement from the brand:

Whether carved on stone or retold orally from generation to generation, Africans have always had poignant, urgent stories to tell and preserve. This season, I wanted to profile some of those stories we were brought up on – from mermaids steering ships to wreck & conspiring tigers, to a cunning poltergeist of whom one should never call by name, translating it into a key collection for everywoman.

See the full collection below:

Photos courtesy of Vogue Runway & Thebe Magugu, shot by Pieter Hugo
Styled by Chloe Andrea Welgemoed

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