The Women Who Appear in Balmain’s Latest Campaign Aren’t Women at All – They’re ‘Virtual Models’

Despite being known for having a loyal cadre of models that he has dubbed the “Balmain Army,” Olivier Rousteing has foregone his traditional casting choices, and instead opted for digital models. The women who appear in Balmain’s latest campaign aren’t women at all — they’re digital models. The models were made in collaboration with Cameron James Wilson, the artist behind Shudu, the “world’s first digital supermodel.” Shudu appears in the campaign with two new “girls” each with their own name, personality, and sense of style.

Rousteing worked with the CGI artist to create two Balmain-exclusive digital supermodels who embody the beauty, individuality, and confidence of the Balmain woman. “I created the virtual reality army in the same way that I’m creating my collection,” Rousteing tells Refinery29 exclusively. “I’m really obsessed with music [his collaborations with Beyoncé and Rihanna are proof of this] and what I really love about it are the icons [who brought the sounds to life].” Rousteing specifically calls out Michael Jackson, David Bowie, Tina Turner, and Prince. He even says their influence trickled down to how the two CGI models Margot and Zhi, were created.

Source: Daily Front Row 

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