The Figure Bombshell, A New Campaign Empowering Ugandan Women to Celebrate Their Curves

The Figure Bombshell is a movement created to pave the way for curvy and fuller-figured women in Africa. The rationale is to pioneer a market for curvy (plus-size) women within the fashion industry especially in Uganda where this campaign is kick-starting.

For decades Major catwalks in London, Milan, New York and Paris have been flooded with stick thin models who don’t actually appeal to the everyday woman. Of recent, the west has tried to tackle this issue by putting size plus women at the forefront but there’s still so much never ending controversy and taboo surrounding this matter amid fashion houses who choose to use curvy women as models.

Today, the modelling world and designers in the high-end fashion market think that clothes still look better on small models, who at times portray an unhealthy image. However, I disagree strongly with their perception because the average size for women is a size 16. This is a size of a relatively big, healthy and of a fuller-figured woman. So as someone whose career is based in this industry and with a profound interest for fashion I felt compelled to create the ‘The Figure Bombshell’ campaign.

I have observed that this problem is not just only in the western world where I live but here in Africa too. Designers or fashion houses here are not using big women to model their clothes yet the typical African woman who would buy their clothes is a big woman. I am a curvy woman too, I have enough of everything; boobs, thighs and booty so therefore, it was natural for me to become an advocate for curvy and size plus women in Africa.

The movement is created to empower, educate and encourage curvy women to be body confident and feel good about themselves and know that clothes don’t just look good on smaller people only. Size plus women can all look good in the clothes showcased on the catwalks and through this campaign, I hope that women will learn what suits and compliments their sizes or shapes and get to embrace all the things on their bodies that society likes to call ugly.

The Event

The Figure Bombshell Launch 2018 

Event: The Figure Bombshell

Date:  6th December 2018

Location: The Square Place, Industrial Area, Kampala

Time: 7:00PM

Description: The Figure Bombshell campaign will be launched to the public with a fashion show event featuring local female celebrities and non-celebrity plus-size women who will be modelling and showcasing a range of women’s wear clothing. The Figure Bombshell fashion show will feature curvy models wearing clothes from Dare, a UK based online fashion house owned by Ugandan born and UK bred fashion designer, Doreen Faith. This event is the first of its kind in Uganda, giving a platform to curvy women to showcase their curves on the catwalk in an industry which thinks that ‘clothes look better on the catwalk when showcased by smaller models’.

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