Senegalese-Italian Tiktoker Khaby Lame & Naomi Campbell Star in a New Campaign for Boss & Paris Haute Couture Week Kicks Off

1.BOSS Drops New Campaign

Hours after announcing it’s heading to Miami for a runway show on March 15, BOSS dropped a star-studded Spring Summer ’23 campaign. With the mantra ‘Be Your Own BOSS’ front and center, the campaign enlists six talents: Naomi Campbell, Colombian singer Maluma, Gigi Hadid, South Korean actor Lee Minho, next-generation Italian TikTok creator Khaby Lame, and Italian tennis player Matteo Berrettini.

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Captured by photographer Mikael Jansson, the idea was to depict each of the names with an image of their childhood self, in a bid to show the struggles they overcame to be their own BOSS. You’ve likely seen the campaign all over your feeds too, with various celebrities (Demi Lovato, DJ Khaled, Bella Thorne, Stella Maxwell, Macaulay Culkin, Christina Ricci), athletes, and influencers also partaking in an additional social campaign.

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2. Paris Haute Couture Week Kicks Off

Paris Haute Couture week kicked off at the beginning of this week Monday 23rd up to Thursday 26th. Different fashion houses showcased in the city of love from Schiaparelli to Christian Dior and Iris Van Harpen to mention but a few. Below we have some of the collections that caught our eye.