@rickowensonline and @adidas are pushing sportswear into the future with a new collection designed to help athletes stay cool in extreme heat. Presented during Paris Fashion Week, the collaboration features inflatable jackets powered by adidas’ Climacool technology, which uses built-in fans to circulate air around the body. The collection also includes ventilated shorts and a cooling vest, creating what Owens describes as a personal air-conditioning system.
