fashion

[Photos]: All The Street Style, And Shoes From Bata Fashion Weekend You Need To See

By satisfashionug | April 30, 2018

Over the weekend, Bata held the second edition of Bata Fashion Weekend in Milan. This year’s event revolved around the concept “The Sound of Style”, featuring an engaging combination of music, design, and craftsmanship.

Following the successful debut of the initiative last year in Prague, Bata continued in its new fashion tradition and held the Bata Fashion Weekend 2018 in Milan’s prestigious Palazzo Mezzanotte from last weekend from April 28 to 29. Everything started on Friday afternoon April 27 at Via Dante close to the Bata store.

“This year, we decided to host our Bata Fashion Weekend in Italy. We chose Milan since it’s one of the most important fashion capitals in Europe, a city where trends actually emerge,” said Thomas Archer Bata, Chief Marketing Officer in a statement.

For two days, Palazzo Mezzanotte was transformed into a center of fashion and design, with several activities for the public such as fashion shows, shoe exhibitions, music performances and handicraft workshops.

The venue also unveiled exclusive Bata collections like the global pre-launch of B-Flex – an extraordinary combination of technology, design and comfort, the hyper-comfortable heels of the Insolia line, the Atletico sneakers infused with an elegant retro feel, Bata Heritage limited-edition shoes and many others.

The event was attended by guests from all over the world, including members of Bata’s Executive Committee like Group CEO Alexis Nasard and CMO Thomas A. Bata, celebrities from over 20 countries around the world, journalists, TV stars, models, editors from top media publications and bloggers, who traveled to Milan to be a part of the event.

See photos