Fashion Scoop

Meet Shudu Gram, The World’s First ‘Digital Supermodel’

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She’s not human but has porcelain perfect skin and captivating coal-black eyes. She hasn’t walked any runways but is already a ‘supermodel’ boasting over 73,000 followers on Instagram. Meet Shudu Gram, the world’s first supermodel.

After keeping her identity a secret for over a year, Shudu’s creator, London-based photographer and digital artist Cameron-James Wilson, recently revealed the truth after people questioned whether she was ‘too perfect to be real’. Her Instagram bio, which earlier read “who is she?”, has now been updated to “World’s First Digital Supermodel.”

Shudu is a product of CGI, 3D computer generated graphics used for creating special effects in films and television. The self-taught artist claims that his project is aimed at spreading the message of empowerment and inclusivity.

 

Wilson stresses that ‘Shudu’ is solely his way of expressing his creativity and not a “business” for him.

“I don’t really see Shudu as a money spinner or a business for me,” Wilson told HIGHSNOBIETY. “It’s more of an expression, and when I’ve had companies approach me, if what they want doesn’t reflect in what I see for her then it’s a no go. You know it doesn’t matter about the money or things like that. Because it’s not why I started Shudu. I started her for me, to express myself.”

But does he see ‘virtual’ models taking over the fashion world in the future?

“I don’t see her or virtual people taking over the real world,” Cameron said. “The work that’s involved is extremely intense. The only reason I can make Shudu what she is because I have the knowledge of photography, hair, makeup.”

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‘Virtual models’ have just been added to the many ‘things’ human models have to compete with now. The list includes drones!

What are your thoughts on Shudu Gram? Sound off in the message box below.

Photo credit: Instagram

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