Larry Casual’s New Campaign is an Ode to The Modern African Man!

It's more than just clothing, it's an experience!

Larry Casual, a Ugandan luxury label is celebrating the modern African men with their latest campaign.

“The modern African man is a lover of all things bright, bold and colourful. Those are some of the elements we used to piece this collection together,” offers Mukooza Martin Larry, the creative director of the brand.

With a careful balance of both bright and muted looks, they catered to all men, the conservative one inclusive. “You’ll see a pink suit, and wonder, will a Ugandan man wear it? I’ll say the African man has evolved, he isn’t afraid of wearing a nice suit because it’s pink in colour,” he explains. “But, then again, if it is too bright, you still have a myriad of other options to choose from.”

The campaign features an offering of suits; the traditional ones being a perfect choice for grooms, while kaftan suits cater to the wedding guests. “Uganda’s wedding culture is changing – guests draw just as much attention as the couple whose day they’ve converged to celebrate.” “We’re offering this modern male guest a befitting outfit to match his taste and class.”

“The Larry Casual man is unapologetically African. This, is his way of standing out,” he adds.

The Kampala-based fashion brand, which was founded in 2016, is famous for its tailored to fit suits. Their pieces are simple, but extra, impactful but not loud. The impact being in their clean finishing and detail. “It’s more than just clothing, it’s an experience,” he laughs.