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José Hendo’s Past, Present & Future Design Series Takes Sustainable Fashion to Greater Heights. Take a Look

Addressing sustainability and circularity

Inspired by the River Nile which exists in the Past Present and Future, this design series seeks to highlight the management, use, and disposal of fashion and technology in a way that minimizes environmental damage and encourages sustainable environmental practices through responsible production. The PPF showcase made its debut as part of London Fashion Week 2022 presented by Diana Dahlia PR.

Fashion and technology are large contributors to greenhouse gas emissions but can be the catalyst for businesses to change how they manage the resources which go into their products or services. Technology can lead to rapid developments, but then items become obsolete, and resources are not reused, every business needs to act responsibly.

PPF is a transeasonal design series, addressing sustainability and circularity as the way to address our impact on the environment. This series demonstrates how we can extend the life of garments by upcycling traditional menswear, jackets, coats, shirts, trousers, and wedding gowns in combination with Ugandan barkcloth. The rustic barkcloth and upcycled fabrics complement each other beautifully, as the barkcloth is one of the best ambassadors for sustainability. It is one of the oldest cloths made by man (Past) together with the used garments (also Past). As part of José Hendo’s ethos “Sustainable by Design”, upcycling is a way of prolonging the life of a garment and reducing waste thereby connecting the Past and Present to the Future. Wooden and bamboo pegs are used as fasteners for practical and aesthetic detail. The patch detail is a symbolic nod to the methods used to repair and protect garments in the past, with the zigzag running stitch also standing for the running waters of the Nile.

Ugandan barkcloth is made from the bark of the mutuba tree, native to Uganda. In 2014, José Hendo founded Bark To The Roots (B2TR), an initiative to promote barkcloth and help preserve the heritage and knowledge surrounding the material’s use and production. The harvesting of the bark does not harm the tree, so trees can be harvested every year for around sixty years. 

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As an advocate for sustainability and circularity and founder of the R3 campaign, José Hendo encourages everyone to REDUCE, REUSE and RECYCLE:  these words are the cornerstones of her work.

SatisfashionUg@gmail.com

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