H&M taps Beyoncé’ curves for their Summer Campaign

The superstar is set to appear in television commercials, and on print ads and billboards. For the print and outdoor ads, B’s name will be written as “Beyoncé as Mrs. Carter in H&M”, a nod to her upcoming world domination tour. Inez van Lamsweerde and Vinoodh Matadin photographed Bey for the print ads. and the Jonas Åkerlund-directed commercial features a new song called “Standing on the Sun.” She said in a release: “It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”