H&M Joins forces with South African Brand Rich Mnisi to Create a Graphic Streetwear Collection

Acclaimed SA designer Rich Mnisi creates fashion for “people who live boldly and people who want to live boldly”. And, thanks to H&M, he says you’ll soon be able to bring some of his eponymous brand’s personality to your wardrobe in a way you can make your own. That’s because the international retailer is poised to drop a collectable range of streetwear emblazoned with Mnisi’s illustrations.

The story Mnisi hopes to tell with the eye-catching graphics chosen for his collaborative collection with H&M is about his “growth as a designer”.

“What inspired me … is the journey I’ve been on with my team and everyone who loves this brand,” he says. “Life and work move so fast that it’s hard to stop and celebrate where we’ve been sometimes, so this partnership with H&M has been a way for us to do just that — celebrating our day ones.” Mnisi also saw the collaboration as an opportunity to extend the accessibility of the brand’s designs and, in doing so, “show love” to all the people who’ve helped it become the success it is today.

Dropping on July 27, the gender-neutral collection includes high-quality basics such as T-shirts, sweaters and hoodies with relaxed and oversized fits. Featuring 24 different illustrations, styles come in warm seasonal shades of brown, orange and beige as well as black and grey mélange. They’re available in sizes XS to XL

Behind the seams of the Rich Mnisi and H&M collection

Mnisi tells Soweto Live more about the Rich Mnisi brand and his collaboration with H&M. Here are a few excepts:

Why do you think H&M initiated this collaboration?

I think H&M has been in SA for long enough now to understand just how special our local talent is. I hope these collections continue, bringing more local and global exposure for South African creatives.

Describe the Rich Mnisi and H&M collection.

There are layers of co-ordinated pieces, which I love, that use the season’s neutral tones as a backdrop for some of our favourite illustrations, graphics and symbols.

They are perfect for the South African winter season but will work in your wardrobe well past that.

I particularly love the brown sweater with a green and black monogram graphic on the back and the cream hoodie that features our intersect illustration.

Article originally seen on SowetoLive

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