Fashion 101; Top African Print Trends in Uganda

From muted and reserved outfits to loud and colourful clothing, fashion and style have gone through a major phase of transformation. Day in day out, new trends emerge and outfits that seemed cool only 3 years ago may now look old fashioned.

Fashion from the 60’s and 70’s is now making a comeback while African prints have become the order of the day. African wax prints are now taking centre stage and have even transcended through to the western world.

In Uganda, African print fashion has become just as popular among the youth as it was in the days of our parents (remember those stunning 80’s prints from Congo?).

This style has been greatly embraced by Ugandan designers and clothing for both men and women is showcased all round the country and beyond.   It however largely remains in the casual realm and you’ll likely see more people wearing their African print clothes over the weekends than during the work week. African print is also very popular at lifestyle events like music shows and concerts which give Ugandans the opportunity to rock their African print clothing and accessories. You should see the style and spark with which many people dress for such events. However, there are certain top fashion trends in Uganda at the moment and Jumia, Uganda’s leading online retail company looks at a few of the top trends.

Kaftans

Perfect for a comfortable day, kaftans are popular for the freedom they allow. Kaftans are often made with plain fabric with some embroidery here and there or with other colourful designs around the necks, wrists. They come in a wide range of colours and designs. Growing up in Uganda, this style was popular with an older crowd but has now been embraced universally with many traditional bridal parties opting for this style for their entourage. It is a classy way to look African and be super comfortable at the same time.

With Denim

Another trending type of African print fashion in Uganda now is the combination of print tops or shirts with denim. This is a beauty to watch especially on women. A mixture of both Africa and the western world. Denim is universal and everyone rocks it but combining it with colourful African print tops and shirts is now the new way. Some even go to the extent of tying their heads with the same fabric or wear print shoes to match. They are often rocked as casual outfits but depending on the style of the African print, you can wear it to an official gathering or sometimes even classy events. If you are someone that loves the off shoulder, then you can definitely try this style. For those who have had success in the gym and want to show off, the crop tops are perfect as well.

Accessories

Finally, for the minimalists, there is still something for you under this trend. From ties, shoes, bags and statement necklaces, African prints can be converted into almost anything. Imagine wearing your little black dress, paired with a colourful African necklace to bring the entire look together.

Luckily for us, these trending fashion items are not hard to get. Uganda is blessed with many great fashion designers and stylists. Just give them a piece of African print fabric and they will light up your world. The best part is this, you can purchase such fashion items online or by visiting various fashion pages on social media. Look trendy and stay up to speed while promoting your heritage. #WearUganda.

Photo credit: @boldinafrica

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