Designer Brand To Know: Ghada Lamghari

Ghada Lamghari defines itself as a minimal, elegant & sustainable brand from Dakar, Senegal.

The brand is headed by Ghada Lamghari a fashion designer, an art Director, a personal stylist, a beloved mother and a partisan of well living, Ghada is a multiskilled businesswoman guided by her passion for the beauty and the self-improvement.

Inspired by both the cultures of her native and host countries, Ghada expresses a strong message of fusion, sharing and tolerance, through her atypical vision and original creations. Each one of the collections is a reflection of one of the multitude natural paintings, enhancing all the splendour of Africa.

Originally from Agadir, Ghada has developed since childhood a strong passion for the photography and artistic creation. Having initially graduated in engineering and automation, personal ambition led her to the world of entrepreneurs. She started her carrier in Casablanca on business development then followed her vocation combining fashion design, cosmetics, marketing and communication.

After 7 years in Douala, Cameroun she is now based in Dakar since 2 years, where she revealed her latest creations to the world during the international and prestigious “Dakar Fashion Week 2020” (Slow Substainable Fashion edition)

Since its launch Ghada has done multiple collections from its latest collection dubbed color trip to call of the ocean one that is specially tailored for a Lover of the ocean.

Our favorite collections from the brand so far include:

1. Desert Goddess

A collection that  embodies the leitmotiv of the designer: the afro-oriental mashup! Silk models, made between Morocco and Senegal, with embroidery shaped as gold leaf. A touch of sensuality, combining the elegance and glamor of the Pan-African woman.

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• The Lioness

A tribute to the strength and innate beauty of the African woman. The Lioness is presented as graceful touch of warm colours, with flowing fabric and a zest of leather, permeated form the African Savannah.

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