CoverGirl’s Latest Ad Stars a Model With Vitiligo

Beauty brand CoverGirl has released their new ad starring Amy Deanna, a model with vitiligo. Vitiligo is a skin condition that causes the loss of melanin, a pigment which gives skin its colour. As part of the brand’s new I Am What I Make Up campaign, Deanna appears in a new ad for truBlend Foundation. Foundation is normally thought of as a product to help refine skin, even tone, or even balance inconsistencies, but in the ad, Deanna uses the tool to enhance her skin’s natural pigmentation.

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