Big Names Inspire The Next Generation Of Uganda’s Creatives As Guinness Opens Doors To The Brighthouse

Guinness Uganda on Saturday officially opened the doors to the Guinness Bright House, at Motiv in Kampala. It was an immersive experience that saw the brand celebrate the crème-de-la-creme of Uganda’s creative industry, culture shapers and trendsetters as they came together to collaborate and share knowledge with tomorrow’s big names over a Guinness.          

At the Bright House, creatives were welcomed into a bold new world of Guinness encompassing the spaces of music, art, fashion, content creation and football. In these different spaces, guests got an opportunity to interact with the brand in more inventive way and learn from the best during masterclasses on all the different elements.

The day kicked off with a music masterclass which saw creatives get an opportunity to interact with music producer Benon Mugumbya whose work in production has seen many talents rise through the roof and go ahead to conquer the world stage. Benon took creatives through the business of music production from sampling, melody, vocals, club bangers and structure. Creatives and media personalities also got an opportunity to revel in the presence of singer/songwriter Azawi, who recounted her experience of starting up in the music industry and what she believes works and does not work.  

After the music masterclass film enthusiasts and production fanatics got an opportunity to learn from Loukman Ali – one of the biggest names in film. He gave creatives not only the first look at his new upcoming blockbuster “Brotherhood”, but also shared  tips on exposure, angling, editing, rendering and production.

This was followed by the Art masterclass presented by renowned new age artist Kwizera. He guided art enthusiasts in creating  a live mural that embodied everyone’s inspiration from the Bright House.

In the fashion space, designer Sham Tyra gave a masterclass while Ghetto a new fashion brand gave a colourful take to street wear with their creations. The highlight in the fashion space was the runway showcase by eclectic designer Xenson whose unique take on fashion blew revellers away. He also gave revellers a performance of  lifetime closing his showcase with a rap interlude whilst playing the rarest of Ugandan traditional instruments.

When the clock struck 17:59, the Bright House turned into party mode in symbolism of 1759, the year that Guinness was first brewed. There were peformances from Denesi, Kohen Jaycee CXNRVD and RVC  among others. DJ Ali Breezy took to the decks, getting creatives to their feet.

Speaking about the experience, Prudence Vera Mutembei, Guinness Uganda Brand Manager explained; “The multi-faceted experience of the Bright House echoes Guinness’ commitment to inspiring optimism and creativity among young people. We wanted to create a space where talented individuals and creatives can come together, share ideas and celebrate the arts like never before.”

The Bright House Experience will be taken to the different regions of the country so as to celebrate and highlight the different people in greater Uganda that have against all odds excelled and lived up to their billing in the creative space.

About the Guinness Bright House

The Guinness Bright House is an immersive experience off Guinness’s Black Shines Brightest campaign that will see consumers interact with the dark, bold and iconic froth that is Guinness in more interactive and inventive way. The Bright House will act as a platform to empower and inspire creatives to illuminate the world with the biggest versions of themselves. A fusion of creativity and socialising, the Bright House will be a hub for people to connect and inspire each other over a Guinness.

The Bright House will have consumers interact with the brand ins paces of their interests scaled up from football that is synonymous with the  brand to Music, Fashion and Art.

About Guinness

Guinness is an Irish dry stout that originated in the brewery of Arthur Guinness at St. James’s Gate brewery in the capital city of Dublin, Ireland. Guinness, produced by the British Diageo beverages company, is one of the most successful beer brands worldwide. It is brewed in almost 50 countries and is available in more than 120. Guinness features a burnt flavour that is derived from malted barley and roasted unmalted barley.

About Uganda Breweries

Uganda Breweries Limited, is a subsidiary of East African Breweries, the region’s leading beverage Alcohol Company in which Diageo is a majority shareholder.

For further information please contact: Pivot Media on 0392 000124 or email frontdesk@pivotuganda.com