Beyoncé Sizzles In A New Fashion-filled Campaign For Tiffany And Co

'Top fashion story of the week'

It’s the summer of Bey. Beyoncé is back in the hot seat for jewelry brand Tiffany & Co., starring in their new Lose Yourself in Love campaign. With individuality, love, creativity, and universal connection at the forefront, Beyoncé appears in the stills and a soon-to-be-released accompanying film, which was both shot at Hangar Studios in Los Angeles, and themed to nod to her smash hit Summer Renaissance. The mini film, set to debut this fall, is directed by Dikayl Rimmasch and also features the same Studio 54-inspired styling seen below by Marni Senofonte and Patti Wilson.

The images, in the meantime, are phenomenal. Beyoncé is seen wearing pieces by Jean Schlumberger and Elsa Peretti and dazzling creations from the Tiffany T, Tiffany HardWear, Tiffany Knot, and Tiffany Lock collections.

The brand had this say about the campaign:

Our latest campaign is a fiercely elegant homage to the joy of being one’s unapologetic self. Beyoncé wears our latest designs symbolizing togetherness and inclusivity. The Tiffany Lock as seen on Beyoncé features an innovative clasp and diamonds that are handset by Tiffany master artisans to maximize brilliance. Beyoncé also wears a suite of scintillating designs including Tiffany & Co. Schlumberger® bracelets, diamond earrings and a platinum necklace with diamonds totaling over 48 carats.

The Tiffany T collection is sleek, chic and instantly recognizable, these designs draw from the House’s iconic motif to transcend trends and in celebration of our latest campaign, a custom Tiffany HardWear necklace was created specifically for Beyoncé.

See photos below: