Beyoncé Drops Latest Ivy Park Campaign Dubbed ‘Ivytopia’, Starring Joan Smalls, Irina Shayk, Adut Akech And Balenciaga Casting Goes Viral

1. Beyoncé drops latest Ivy Park campaign, starring Joan Smalls, Irina Shayk, Adut Akech, And More

There’s no doubt about it: the name on everybody’s lips these days is Beyoncé. On the heels of her British Vogue cover, as well as the release of her latest chart-topping single Break My Soul, the Houston-born songstress has launched her latest Ivy Park collection with Adidas.

View this post on Instagram

A post shared by IVY PARK (@weareivypark)

Dubbed “Ivytopia,” the campaign sees a supermodel-studded cast of Joan Smalls, Irina Shayk, and Adut Akech showcasing the chic sportswear against a series futuristic, dynamic backdrops. The capsule, which invites wearers to discover their own nirvana and explore newfound connections after the collective period of isolation we all experienced over the past few years, includes 52 gender-neutral pieces of apparel, seven accessories, and four footwear styles for adults in sizes from XXXS to XXXXL.

  
 
 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 
 
A post shared by IVY PARK (@weareivypark)
 

For kids, there will be 14 apparel styles, two footwear styles, and three accessories offered. The collection embodies the utopia theme, as it features a wide variety of colors including off-while, cyan, silver, khaki, and yellow, along with crystal and floral prints. Ivytopia will be available beginning on July 21 on adidas.com and select stores globally on July 22.

Peep the campaign, below:

View this post on Instagram

A post shared by IVY PARK (@weareivypark)

2. Balenciaga Casting Goes Viral

If you scrolled through your social media feed even just once today, no doubt you were bombarded by videos and blurry images of Kim Kardashian, Dua Lipa, Naomi Campbell, Bella Hadid, Nicole Kidman, and Christine Quinn floating past in motion. The stars were all tapped to walk the runway in Paris this week for the Balenciaga Fall ’22 couture show held at the maison’s historic salon—and the front row was no less starry either. Supporting, proudly, were the likes of Keith Urban (in Balenciaga sunnies, no less), Kris Jenner, and North West.

Rubbing shoulders with them, one could also see Offset, Alexa Demie, Tracee Ellis Ross, and Law Roach. As for the vestments (!), Demna doubled down on his commitment to haute morph suits, even rendering sharply tailored blazers, jeans, and a trench coat in what’s become his signature aesthetic.

Meanwhile, Hadid wore a show stopping architectural emerald green gown that will hopefully get a red carpet outing someday soon, Lipa’s canary yellow dress showed Demna’s penchant for form-flattering draping, and the Balenciaga bride commanded all attention as she closed the runway in an embellished dress that, quite literally, commanded all space and attention.

Watch the video below to see more!

View this post on Instagram

A post shared by Balenciaga 🕊 (@balenciaga)