Anita Beryl sat down with Ramah and Bettinah on The Style Project last evening to discuss the impact of Virtual fashion shows on the industry. The couturier, who just unveiled her ‘Futuristic Africa‘ collection via Youtube, had a wealth of wisdom to share on what it takes to put a virtual show together and the impact it can have on a brand.
After the ripple effect of the Covid19 pandemic, design brands have had to rethink their strategies, birthing the idea of virtual fashion shows, a phenomenon that’s catching steam.
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