Thebe Magugu ( @thebemagugu ) has a new Heritage Collection which pays homage to the centuries old “Lobola” tradition, a precursor to marriage in South Africa, where the groom’s family traditionally offers cattle or money to the bride’s family. This collection, the third installment of his annual Heritage capsule, features a vibrant fusion of menswear and womenswear, adorned with illustrations depicting scenes from the “Lobola” customs.
Fronting this campaign are 18 South African leaders – from Professor Thuli Madonsela B.V.O to Dr. John Kani O.B.E – each of whom have spearheaded their respective fields with their talents, skills and minds – whether its in law, film, photography, literature, business, sports, culinary arts or art.
Magugu’s latest collection, exclusively featured by British Vogue, presents nine hourglass-shaped shirt dresses for women and collarless long-sleeved shirts for men. Vibrant illustrations adorn each garment, digitally printed onto crepe-back matte satin, exploring contrasting colors. Collaborations with local artists and brands enrich the collection’s narrative, while a diverse cast of influential South African figures fronts the campaign.
Starring:
Ama Qamata
Anele Mdoda
Boity Thulo
Dr. John Kani O.B.E
Mandla Sibeko
Miguel Timm
Mogau Seshoene
Nunu Ntshingila
Nomzamo Mbatha
Priddy Ugly
Prof. Thuli Madonsela
Thebe Ikalafeng
Thapelo Mokoena
Thebe Magugu
Tresor Riziki
Trevor Stuurman
Zizipho Poswa
Zoë Modiga
Photography: Imraan Christian (@imraanchristian)
Styling & Art Direction Chloe Andrea Welgemoed: (@chloeandreawelgemoed)
Videographer: Olivia Mortimer
Production: Lampost Creative
Creative Studio: Spaanspeck
Exec Producer: Jodie Ennik
Production Designer: Sandile Mhlongo
Hair: Mimi Duma & Bomzi Lekgoro, Athenkosi Nongwadi
Make-Up: DIOR South Africa
Retoucher: Jp Hanekom
Designer: Danny Crofts
Styling & Art Direction Assistants: Jana-Marie De Jager & Sherazaan Assam
Photography Assistants: Thulani Kubeka, Obakeng Selapisa, Donovan Marais
SatisfashionUg@gmail.com
