Valentino’s newest signature shade, Pink PP, has certainly made a splash this season. Now, with its Fall ‘22 campaign, the brand is showcasing this vivid hue with the help of its house ambassadors. The full pink looks were captured by photographer Nicolas Kern, creative directed by Law Roach.
Piccioli Creative Director of Valentino explained the concept: “One color, bold, strong, fluid, extravagant, one color to summarize everything I like in fashion and everything that I choose to represent: the liberation from the ordinary, a space to be oneself, a loud symbol for equality and love.
Continuing to explain the choice of ambassador, he describes: “As a consequence it was almost natural to me to look (and find) something that could embrace the need for expression and representation of a new and liberated humanity. I chose Zendaya and Lewis for the PINK PP for the same reason I created this color, beautiful souls that use their voice and talent to unify, integrate, build.”
The campaign sees both Zendaya and Sir Lewis Hamilton draped in Pink PP garments—for her part, Zendaya wears a mini dress, bag, and those platform boots in one shot, and an oversized pink suit in another.
Hamilton, on the other hand, sports a monochromatic cape-style jacket over loose pants, and sneakers look, while gazing down at a can of Pink PP paint, which he seemingly used to pen his motto “still I rise” on the wall behind him.
The women’s campaign starring Zendaya will be released on Monday in the September print issue of Harper’s Bazaar Germany, while the men’s will be released the following day in the September print issue of GQ USA.
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