What a way to sign January off! Uganda has a new campaign named ‘Explore Uganda’, which is aimed at promoting the Pearl of Africa as a competitive tourism destination. At the launch of this colourful product, all eyes were on Lilly Ajarova, Uganda Tourism Board‘s Chief Executive Officer, who shone in colour.
Decked in a voluminous printed dress, the tourism expert explained what this means for Uganda saying, “the brand is a value proposition; around which we shall mobilize Uganda’s entire tourism ecosystem to deliver to our visitors all the time, at all the touchpoints.”
The floor-sweeping dress featured an off-the-shoulder silhouette perfectedly punctuated by dainty spaghetti straps. What a way to launch a uniquely Ugandan campaign!
Also on this week’s best-dressed list is Tanasha Donna, Sade Akinosho, Pia Pounds, and Ayanda Thabethe and more. What all these looks have in common is the playful display of colour.
Scroll down to see them all.
Cover photo credit: Uganda Tourism Board
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