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UTB’s Lilly Ajarova Wins Best Dressed of The Week

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What a way to sign January off! Uganda has a new campaign named ‘Explore Uganda’, which is aimed at promoting the Pearl of Africa as a competitive tourism destination. At the launch of this colourful product, all eyes were on Lilly Ajarova, Uganda Tourism Board‘s Chief Executive Officer, who shone in colour.

Decked in a voluminous printed dress, the tourism expert explained what this means for Uganda saying, “the brand is a value proposition; around which we shall mobilize Uganda’s entire tourism ecosystem to deliver to our visitors all the time, at all the touchpoints.”

The floor-sweeping dress featured an off-the-shoulder silhouette perfectedly punctuated by dainty spaghetti straps. What a way to launch a uniquely Ugandan campaign!

Also on this week’s best-dressed list is Tanasha Donna, Sade Akinosho, Pia Pounds, and Ayanda Thabethe and more. What all these looks have in common is the playful display of colour.

Scroll down to see them all.

Lilly Ajarova

LEE CHARM
MRS. BAINOMUGISHA
NEO
NATASHA SINAYOBYE
PRINCE NELSON
BETTINAH TIANAH
KIM OPRAH
AYANDA
CHIMANO
ESIN
SPICE DIANA
SADE
SHEEBAH kARUNGI
GRENADE OFFICIAL
HAMISA MOBETTO
HINT OF GLAMOUR
TOCHI
TANASHA DONNA
PIA POUNDS
MALAIKA NNYANZI
NOBLE IGWE
ALICIA KEYS

Cover photo credit: Uganda Tourism Board


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Introvert | Fashion content contributor @satisfashionug | A lover of video and photography who enjoys playing pool🎱