This SS ’22 Collection By fashion Brand Michael Ludwig Is A Must See

Michael Ludwig Studio is a contemporary ready to wear brand that ignores the gender binary and focuses on the contrast between masculinity and femininity. These ideas, fused with Eastern & African design details, are the root elements used to create each collection for consumers to express themselves no matter their gender identification or size.

The brand recently unveiled its new collection that was also showcased at SA fashion week and the creative director had this to say:

“This season’s collection is titled “Anonymous Adorations”. We miss the random affection that friends and strangers share in South Africa with a shake of the hand, a pat on the shoulder or a hug hello. Due to COVID, we stopped sharing these small acts of adoration and as a person, I miss those random moments of love that we all felt from random people in our day and very much looking forward to it again.”

“Using this concept of a loving post covid world we know people are going out again to coffee shops, shopping more in-stores, and of course, some are attending parties and festivals again so we are creating a collection to celebrate that joy and attitude once more. As we always do we’ve included the values of our brand by representing non-binary styling and aesthetics in each look as well as contrasting what is considered feminine and masculine design elements with an African & eastern influence.”

See collection below:

Photographed by Armand Dicker @armanddicker
Direction by Anthony Hinrichsen @antdane
Assisted by Teagan Van Zyl @teaganvanzyl
Model is Noele Graobe @graobe_noelle with Boss Models @bossmodelsa

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