The Apple watch makes its high fashion debut on Vogue China

This comes shortly after a lot of speculation that Chinese supermodel  Liu Wen was working on something with the new Apple Watch. Rather than being a face of the campaign, it turns out that the Chinese model is wearing the technology item on the November 2014 cover of Vogue China.

The magazine cover, shot by David Sims and styled by Karl Templer, marks the big fashion debut of the Apple Watch. The gadget won’t even be out until early 2015.

Liu Wen on the cover of Vogue China November 2014 issue accessorizing her Celine dress with the Apple watch

“As the very first fashion publication to feature the recently launched Apple Watch on its cover, Vogue China is following in the Vogue tradition of moving with the times, giving our readers the first glimpse of a pioneering piece of technology that also doubles as a highly covetable fashion accessory,” editorial director Angelica Cheung told the Telegraph.

“In its slick marriage of technology, fashion and lifestyle, the Apple Watch will have a significant impact on the way we live.”

Apple has been schmoozing the fashion industry since it announced the watch. During New York Fashion Week, it invited fashion editors and style bloggers to its launch in Cupertino, California; at Paris Fashion Week, it also organised a demonstration during Colette for high-profile guests including Karl Lagerfeld and Anna Wintour.

Needless to say, luxury is at the heart of Apple’s marketing strategy for the watch. And why not? Given that early estimates put the cost of its more high-end end models somewhere in the region of $1,999 and $5,000, you’d have to be pretty damn rich to afford one.

Watch Apple’s demo of the watch below:

Source: Dazed Digital

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