South African Fashion Brand Thebe Magugu Unites With Adidas For A FW ‘22 Collection Inspired By African Heritage, Inclusivity And Kinship

Earlier this week, Addidas unveiled the first of two drops with South African luxury designer, Thebe Magugu.

The debut collection for women features the celebratory and joyful artwork of a woman dancing, designed in collaboration with artist Phathu Nembilwi, and influenced by Thebe’s mother, aunt and grandmother, and the theme of femininity, interwoven with leading adidas material technology.

 Each garment features an abstract selection of bright and punchy colors including, impact orange and yellow, accents of shock pink, backgrounded by pulse lilac. The collection spans across sports including running, swimming, training, tennis, football, and cycling alongside a set of casual lifestyle garments.

The adidas x Thebe Magugu collection features vibrant and expressive sport and style designs that celebrate community, heritage, and identity, inspired by the South African designer’s upbringing Powered by adidas and Thebe’s passion for inclusivity, this function-meets-fashion female collection includes modesty swimwear, inclusive sizing in sizes XL to 4XL and gender-neutral pieces

Each performance piece in the collection features leading performance technology made in part with recycled materials, with the tennis garments set to feature on world-class players during the most prominent hardcourt tournaments.

Thebe magugu, designer, commented:

“I’m infinitely inspired by the energy of the women in my life and the heritage of my native land. Bringing together such personal stories through design and blending them with adidas’ iconic performance and lifestyle pieces has been an amazing process. The collection really celebrates all the positive influences around me, and a sense of community that is so important to me. I hope it inspires the same joyful feeling in those who wear it.”

See Photos:

The adidas x Thebe Magugu Mainline Drop 1 collection will be available from August 1, 2022 for adiClub members early access, and to all on August 15, 2022 via adidas.com/thebe_magugu. The second drop of the season,  will be in October 2022, features the Thebe Magugu Bird of Paradise plant print that represents the idea of unbridled joy and freedom, which unites with adidas performance technology such as the boost midsole, in a yoga look alongside the revival of the button-down jogger and statement tee.

All Rights To Adidas  X Thebe Magugu: Adidas.com

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