PUMA Names A$AP Rocky Creative Director for PUMA X Formula 1 Partnership

-Via Hypebeast

American rapper A$AP Rocky is taking the lead on PUMA and Formula 1‘s fashion-forward partnership. He has been named Creative Director, preparing for an international design role that will impact all future races.

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Earlier this year, the German sportswear giant announced a multi-year deal with Formula 1, which will see PUMA distribute exclusive footwear, apparel, and accessories on and off the track. A$AP Rocky will front the collaboration by designing collections sold on race day. The first will debut at the Las Vegas Grand Prix in November, revealing a first look outdoors.

This article was originally seen on Hypebeast

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