Nigerian Fashion Brand IAMISIGO by Bubu Ogisi Emerges as the Only African Contender in the 2026 LVMH Prize Semi-Finals, the label is a contemporary wearable art practice based in Lagos, Nairobi, and Accra. The brand uses fashion and textiles to tell stories, treating the human body as a canvas for memory, movement, and meaning.
Working closely with artisans and communities across Africa, @iamisigo transforms heritage textile techniques and unconventional materials into sculptural garments and installations. Each piece is made by hand, combining ancestral knowledge with experimental approaches and recycled materials. Rooted in research and craftsmanship, the work explores how materials, identity, and environment intersect—creating pieces that feel both timeless and forward-looking.
