Age is just a number! Fashion’s favourite it-girl, 97-year-old star Iris Apfel has just signed a modeling contract with IMG. The agency will represent her for modeling, appearances and endorsements, WWD reports.
“Iris is an icon with immeasurable talent. She radiates creativity and inspiration and we’re so excited to explore new and unique opportunities with her, where her natural gifts can be shared with the world At 97 years old, Iris continues to prove that age is just a number and shouldn’t be something that defines you,” Ivan Bart, president of IMG Models and IMG Fashion Properties, noted
“I’m very excited. I never had a proper agent. I’m a do-it-yourself girl. I never expected my life would take this turn so I never prepared for it. It all just happened so suddenly, and I thought at my tender age, I’m not going to set up offices and get involved with all kinds of things. I thought it was a flash in the pan, and it’s not going to last. Somehow, people found me. People would just call. Tommy Hilfiger said that was no way to do it, and he put us together. I’m very excited and very grateful,” said Apfel.
Apfel started her own textile company, Old World Weavers, in 1950 with her late husband, Carl. Aside from having a hand in nine restoration projects at the White House during her multi-decade career, she has racked up her share of ad campaigns in recent years including Kate Spade, MAC Cosmetics, Alexis Bittar, HSN and Le Bon Marché.
Apfel said she’s not interested in runway, and print, digital and collaborations are probably more in her future. “How can I compete on runway? That’s ridiculous. We’ll be doing hopefully collaborations, or maybe I’ll be a spokesperson. I leave it to them. They know better than I. I’ve had all kinds of interesting commissions in my limited career. Everything from vodka and automobiles to beauty products, and I’ve also had a number of interesting collaborations with big stores like Bon Marché in Paris, the Landmark Mall in Hong Kong, Macy’s and Bergdorf Goodman.” For the last eight years, Apfel has been working with Home Shopping Network, where she designs ready-to-wear, jewelry and accessories. “I design it and then I go on the air and peddle it. It’s great fun, and I love it. I have a very interesting clientele that pleases me to no end, everything from young ladies to drag queens,” she said.
Source: WWD
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