Iconic supermodel Jourdan Dunn has landed the role of global ambassador for HTC INK. HTC INK is a creative project that links the world’s of personal style and body art with mobile technology. Dunn’s design will be engraved on a limited number of HTC One M9 handsets.
On her appointment as HTC INK’s first global ambassador, Jourdan said: “My experience in the world of fashion means that I have a passion for creativity and expressing personal style. The HTC INK campaign seemed like a fun way for me to showcase the inspiration behind my own body art and share my love of design. I’m proud to be part of HTC’s campaign and am excited to see people around the world with my creation on their HTC One M9.”
HTC’s CEO Cher Wang said: “Cleverly executed and unique body art is as much an expression of your style and personality as your outfit, haircut or your smartphone. No brand has yet tapped into the potential of body art and it seemed a natural fit for HTC’s commitment to promote brilliant design and individual expression. With Jourdan Dunn working alongside us, we will continue to lead the industry in setting trends and making technology more human and individualistic.”
Body art is a visual language and so Jourdan worked with celebrity ‘ink-er’ Cally Jo Pothecary to come up with an image that encapsulated her feelings about a new direction in her life. HTC told us that the open hand and eye symbolise the need for protection and strength, whilst still being open and approachable in personality and style. The natural leaf-elements and patterns around the outside of each visual reflect the growth in creativity that she is feeling at this time, whilst the sun and moon together indicate balance and harmony in her character.
As a single mother to a son with Sickle cell Anaemia, first discovered at a London Pimark in 2006, there’s no denying that Dunn’s career has defied the odds. With this campaign, she adds another feather to her diverse CV cap, that includes ad campaigns with brands like Burberry, Maybelline, Balmain, and her cooking show ‘Well Dunn with Jay Z’s Life and Times.’
Source: Elle South Africa
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