British beauty blogger Amena Khan just made history as the newest face of L’Oréal Paris UK’s new hair campaign. She didn’t have to take off her headscarf to land this role though. According to a recent Vogue UK interview, Khan has worn a headscarf in public since her 20s and felt that joining this campaign would help others understand that hair is an important part of her identity, despite whether her head is covered.
“For me, my hair is an extension of my femininity,” Khan told Vogue. “I love styling my hair, I love putting products in it and I love it to smell nice. It’s an expression of who I am. And even if that expression is for my home life and my loved ones and for me when I look in the mirror, it’s who I am. If I know my hair is greasy but I have a scarf on it, I still feel rubbish all day — even if it’s covered.”
Khan was this week unveiled as the newest face of L’Oréal Paris UK’s Elvive hair-care campaign. This makes her the first hijab-wearing woman to front a major hair campaign. She’s fronting ads for The Pink One, a series of Elvive products formulated for dull hair to boost shine.
She has nearly 320,000 YouTube subscribers, 570,000 Instagram followers and her own makeup line, Ardere Cosmetics, of which she’s a co-founder.
Source: Fashionista/ Vogue UK
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