Jermaine Bleu, founded by Jason Jermaine Asiedu in 2015, is a contemporary ready to wear African brand which represents style and quality made in Ghana garments.
The Jermaine Bleu brand is a heritage brand for the bold, beautiful and intellectual. A brand that explores all levels of creativity, telling stories through modern day Africa, informed by the culture. Working with local artisans we create pieces that express the rich culture and stories of Africa to the world.
The brand recently launched its new SS ‘22 campaign dubbed ‘joy’ the campaign “Channels love, freedom, community, and self-expression”, said the brand in an official statement upon release
Working with their local artisans Jermaine created custom prints with the brands logo and Orange takes center stage in the SS 22 collection the color scheme is reminiscent of several elements in nature. Bold hues, breezy silhouettes, and intricate details set the tone for the self expressive mood the campaign embodies.
See photos below
