While the collection made it’s runway debut earlier in the year, the full imagery of this collection by Virgil Abloh has been brought out by this campaign shoot. Reimagined by photographer Tim Walker, this gives a fresh eye to the collection dubbed “Heaven on Earth”.
The cloud imagery reflects Abloh’s exploration of boyhood and the Black imagination, with the blue sky symbolizing freedom, unity, and peace. Through the collection and its campaign, the designer attempts to revise the narrative, transcending any worldly territory and exploring a space without bias or prejudice. Lensed in London, the photos feature young creatives such as British actor Michael Ward and Ghanian model Ottawa Kwami.
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