Fashion Scoop
Kourtney Kardashian Announces The Launch of her New Lifestyle Website in The Most Kardashian Way Possible
Who said that she’s the least interesting to look at? Kourtney Kardashian announced the launch of her new e-commerce and lifestyle website with a naked photo she shared to her Instagram page. The reality star and mother of three went on Instagram on Tuesday to share an image of herself topless, in what appears to be a chic living room, while holding an electronic tablet and wearing nothing but her underwear.
“We’re live. #pooshtheboundaries,” Kardashian captioned the racy photo.
Away from the nakedness, Kardashian is meaning business with her new project. Poosh is a lifestyle web site and online destination geared toward “the modern woman,” she tells WWD. The site, which gets its name from Kardashian’s six-year-old daughter Penelope, will span a variety of topics — including health, wellness, beauty, fashion, interior decor and kids — and will feature content penned by Kardashian, Poosh’s editorial team and a pool of guest writers, including Kardashian’s family members.
“The modern woman, in my opinion, is somebody who cares about the planet, cares about what we’re putting in our bodies from the inside out, and just doing our best without feeling judged for not being perfect,” she told the website. “Just because we care about those things or want to be eating healthy or living a certain lifestyle, you can still be cool and sexy and have it all. I don’t want it to feel judgmental, just really like a conversation.”
Kardashian has assembled a small editorial team that consists of chief operating officer Sarah Howard, Kardashian’s high school friend and founder of the blog Beauty Banter, and managing editor Michelle Scanga, a blogger who joins Poosh from Who What Wear.
Source: WWD
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