Kim Kardashian Unveils SKKN, After The Demise of KKW Beauty

It was only a matter of time. Kim Kardashian has shared her newest brand, an elaborate nine-step skincare line titled SKKN by Kim.

With ingredients such as vitamin C, hyaluronic acid, niacinamide, glycolic and lactic acid, shea butter, and squalene, the prestige brand comes with a price tag of about $90/95 per serum or oil, while ordering all nine (cleanser, toner, exfoliator, eye cream, etc.) will set you back a total of $630. Formulated with the help of industry legend Joanna Czech, Kardashian wanted to break down her own regimented routine and make it more palatable.

“I wanted to just stay true to exactly what I use, even if everyone was saying this is overwhelming,” the mogul told the New York Times. The brand is set to debut on June 21.

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