Kanye West is The New Face of Balmain

Kanye West stars in Balmain’s fall/winter 2016 campaign alongside supermodel Joan Smalls. This is the rapper’s second Balmain campaign, the first being the one where he featured alongside his wife Kim Kardashian. In this campaign he is wearing a version of the custom beaded-jacket he wore to this year’s Met Gala.

The campaign was shot by famed fashion photographer Steven Klein. Balmain designer Olivier Rousteing and West have long been mutual fans, and also a friend to the ‘Kardashian Klan’. West and the Kardashians frequently wear designs by the brand.

Kim Kardashian & Kanye West attending the 2016 Met Gala wearing head to toe Balmain

Rousteing has in the past frequently used big name celebrities in his Balmain campaigns. Last season, he tapped supermodels Naomi Campbell, Cindy Crawford and Claudia Schiffer. Kendall and Kylie Jenner have modeled for the brand as well both on the runway and in campaigns.

Photo credit: Instagram

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