Jennifer Lopez is The New Global Face of Coach

Jennifer Lopez has been named the global face of Coach. Beginning with the spring ’20 season, Lopez will star in advertising campaigns for leather goods, ready-to-wear and footwear. She joins other Coach ambassadors including Michael B. Jordan and Yara Shahidi.

“I’m so excited for this collaboration with Coach,” Lopez said in a statement. “It is a timeless brand that I’ve always been a fan of, and the upcoming collection really speaks to my personal style — an uptown-downtown mix.”

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Thank you @coach! Exciting things coming soon!!!🖤 … #Repost Get ready to be swept away. #JLo is the new face of Coach. More to come in 2020 #CoachxJLo #CoachNY 📸: @benjaminrosser

A post shared by Jennifer Lopez (@jlo) on Nov 19, 2019 at 6:53am PST

Added creative director Stuart Vevers, “I loved when Jennifer carried the Coach Signature bags in her 2002 video ‘All I Have.’ She’s from New York like Coach, which creates another authentic connection with our heritage.”

Lopez, who’s heading into 2020 with other major jobs on the horizon, including headlining the Super Bowl Halftime Show, is also set to be a red carpet fixture during the upcoming awards season. The entertainer has already garnered Oscar buzz for her latest role in the film “Hustlers.”

Source: Footwear news

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