It looks like Kim Kardashian West’s hit beauty brand ‘Kim Kardashian West Beauty‘ is getting a new name, and a complete overhaul after all, reports Daily Front Row.
The reality star, who has still yet to change her married name amid her divorce from Kanye West, took to the brand’s Instagram account on Tuesday to reveal that the company will come back under a completely new brand, following a temporary break scheduled to commence August 1. Though no launch date has been announced, an expanded product range, a new arsenal of formulas, and an innovative shopping experience—which will allow customers to purchase all products under one roof—can be expected.
To further prove the rebrand has nothing to do with a mere letter in the company name, the KKW team revealed that the rebrand has been in the works for some time—and Kanye West even helped conceptualize the forthcoming launch himself.
Do you believe that last part? We don’t… That aside, we await Kardashian’s new move, after all she’ll not new in the space of changing brand names.
Source: Daily Front Row
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