Idris Elba Teams Up With Gucci & H&M Drops New Collection In Collaboration With A South African Illustrator

A roundup of the top fashion stories of the week

1.Idris Elba Stars In New Gucci Watch Campaign

Celebrating 50 years of watchmaking this year, the GUCCI 25H collection marries function with fashion for some of this summer’s hottest watches.

If you’re a big time fashion house looking to crack into the lucrative luxury watch market, how do you make a splash, let alone waves? Especially with the depth of the field these days. Cut corners? Or slap a logo on it? No, you make a really good watch… and hire Idris Elba to promote it.

The brand’s latest campaign celebrates its GUCCI 25H collection, recruiting a certain high profile British actor to contemplate his relationship with time.

As compelling as Elba is on screen, it’s the watch on his wrist (a fetching 40mm stainless steel number in this instance) that deserves the highest praise.

Gucci watch collections have been a thing since the ’70s – it was one of the first luxury brands to step boldly into a world that can often be esoteric and very, very hard to crack.

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2. H&M Drops New Collection In Collaboration With South African Illustrator Yay Abe

H&M South Africa has just released its first locally printed collection, with illustrations designed by talented young Capetonian Russell Abrahams, better know by his studio name Yay Abe.

The Yay Abe x H&M collection launch marks the next chapter in H&M’s South Africa’s commitment to promote the local design industry, and follows on from its home decor collaboration with design duo Neimil in November.

As a Design Indaba Emerging Creatives alumnus and having ranked in the top three illustrators on the Loeries Middle East and Africa list in 2019, 29-year-old Abrahams has attracted work from big-name brands including Adidas, KFC, Woolworths, Airbnb and Burger King.

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