Gap brings together Tyla and Jungle for Spring campaign
It seems like the Gap execs have been spending as much time on TikTok as we have. For the newly-unveiled Spring 2024 campaign, Gap enlisted British band Jungle whose track Back on 74 could be heard reverberating from every corner of the app since it was released, as well as the video’s choreography inspiring no shortage of tributes.
To highlight its signature linen collection, the brand places Grammy Award-winning artist Tyla front and center in linen cargos and a crop top, with the emerging South African star appearing in a video with original choreography by Shay Latukolan and directed by Jungle’s J Lloyd and Charlie Di Placido inspired by the smash hit song. The campaign launches worldwide today—get ready for the track to be in your head for the foreseeable, once more.
Calvin Klein Fragrances announces Idris and Sabrina Elba as the faces of Calvin Klein ETERNITY fragrance Portfolio
Calvin Klein, Inc. and Calvin Klein Fragrances, a division of Coty Inc., today unveil actor and musician Idris Elba and his wife, model Sabrina Elba, as the faces of Calvin Klein ETERNITY, debuting in the new campaign for ETERNITY AROMATIC ESSENCE, the latest addition to the ETERNITY fragrance portfolio.
Shot by Mert Alas, the campaign offers a fresh and impactful take on ETERNITY’s timeless dream of eternal love, capturing Idris and Sabrina in moments of intimacy set to a bespoke cover of “Fever” by FKA twigs. The striking campaign imagery is inspired by profound connection and the essence of desire, paying tribute to ETERNITY’s legacy of sensuality by partnering with an authentic couple with a deep connection to the brand. The advertising campaign will be featured globally and supported by digital, social, print, and TV.
Saweetie is Allure’s next cover star
Saweetie’s appearance on the cover of Allure’s latest digital issue signifies her rising prominence in the music world. In an unreserved interview with writer Lakin Imani Starling, the Grammy-nominated artist shares her experiences navigating the challenges and criticisms she’s faced on her path to musical stardom. Addressing issues such as beauty standards and misogyny, Saweetie delves into the complexities of finding her identity both personally and professionally within the industry. She candidly discusses her recent single “Immortal Freestyle,” revealing her decision to independently fund its production after facing resistance from her label to release it off-cycle. Saweetie expresses her frustration with the industry’s tendency to overlook artists’ authentic talents in favor of contrived marketing strategies, emphasizing the importance of staying true to oneself.
Throughout the interview, Saweetie asserts her autonomy and refusal to conform to industry expectations. She critiques the reliance on superficial marketing tactics and asserts her right to self-expression on her own terms. With stunning images by Dan Beleiu and styling by Jordan Boothe accompanying the feature, Saweetie’s narrative in Allure provides insight into the challenges and triumphs of navigating the music industry as a modern artist. Read more here.
Victoria Monet covers The Loud Issue for Dazed
Grammy winner for best new artist at the age of 34, it’s been a long, long path to R&B stardom for @VictoriaMonet In the new cover story, the Sacramento songwriter reflects on her wild ride to the top – and why, sometimes in life, you have to make the universe come to you.
“It’s so surreal – everyone keeps calling me ‘Grammy award-winning Victoria’ now,” @victoriamonet tells Dazed, a few days after the ceremony. “It’s like my title has changed. It’s going to take some time to sink in, after all these years” 🏆
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